Your link profile is a big deal to your search engine optimization campaign. The likes of Google and Yahoo view the number and quality of links that your web pages receive as being an indication of whether or not those pages provide genuine benefit to the visitor. Building links over a long period of time will help you to enjoy the benefits of search optimization for years to come. Link building should, therefore, be considered a part of your monthly marketing campaign.
Link building can take many forms and they all offer different benefits to other techniques. Article marketing is a widely used technique and it offers the benefits of being scalable and sustainable. What’s more a single article can generate literally hundreds of links, many from directories that are crawled very frequently too.
Social bookmarking is another useful form of link building and it incorporates elements of social media optimization which is becoming an increasingly popular and beneficial means building your visitor base. It is a quick and simple process and there are hundreds of well established bookmarking websites – you can also submit a number, or even all, of your pages to each of the bookmarking sites to help drive traffic to every page.